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A Lego man from Will Chapman's custom shop, displayed at the recent BrickFair convention in Tysons Corner, Va. Chapman is an adult fan of Lego, and it's a good time for Lego and its aficionados, regardless of their age. The Danish toymaker's sales rose 20 percent during the first half of this year compared with the first half of 2007. Mike Musgrove / The Washington Post

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Lego: A childhood obsession that builds and builds

Sunday, October 5, 2008 11:35 PM PDT

By Mike Musgrove
The Washington Post

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WASHINGTON — Until recently, Will Chapman worked as a Web software developer near his home in Redmond, Wash. But he quit his job a couple of months ago to become a small-arms dealer.

As in very small arms. His most popular item is a tiny M4 carbine, priced at $1, that you could lose in your pocket. The plastic toy weapon snaps neatly into the hand of a Lego man. Like the other skillfully crafted products in his company’s catalogue, you’d never know the piece didn’t come from a Lego kit.

Chapman, like a few thousand other Lego fans who attended the recent BrickFair convention in suburban Tysons Corner, Va., has a serious passion for the brick. He got into the toy-weapon business by accident, mostly, when his 9-year-old craved a World War II-themed Lego set. Lego doesn’t make that kind of set, so Chapman tried making his own with some software design tools and a few experiments in injection molding.

Adult fans of Lego, who refer to one another as AFOLs, are kind of intense like that.

This is a good time for Lego and its aficionados, regardless of their age. The Danish toymaker’s sales rose 20 percent during the first half of this year compared with the first half of 2007. The company credited the ongoing success of its “Star Wars” products and a popular new line of “Indiana Jones”-themed kits for the growth.

Until recently, it had looked like the venerable Lego might turn out to be a has-been in the era of video games and Webkinz; the company came close to bankruptcy a few years ago after flops such as a 2002 children’s sci-fi TV show that Lego had hoped would sell a new line of action figures. In 2003, it lost $238 million. After cost-cutting, Lego returned to profitability in 2005.

Lego appears to be ascendant, lending its brand to a popular new line of video games in which players reenact adventures from the “Star Wars” and “Indiana Jones” movies in a playful Lego environment. Shoot a bad guy, for example, and he falls apart into pile of bricks. A “Batman” version of the video game is scheduled for release this month.

An upcoming project is Lego Universe, a virtual online world in which players will pay a monthly subscription to control Lego-figure avatars in a 3-D environment where they’ll be able to virtually interact with other Lego fans and build virtual Lego models. The game is scheduled for release next year.

Though not a sponsor of the fan-organized BrickFair, Lego had a booth there to display some of its coming kits, such as a “Star Wars” Death Star model, which ships later this month at a price of, gulp, $400.

But if the point of playing with Legos is that you can create anything you want, the point of BrickFair was for fans to show off the latest models they’d dreamed up and built themselves. For AFOLs, in other words, it’s all about the MOCs — the community’s shorthand term for “my own creation.”

So the main attractions at BrickFair were creations like the giant homemade Lego tower and the Lego crane that reached high over the heads of the crowd. One table was filled with stunningly accurate recreations of military vehicles from around the world, built by local fan Magnus Lauglo. And by all means, if you’ve never seen Lauglo’s version of the Austrian Mechanized Military Hawk light multipurpose helicopter, I can tell you that you’ve truly never seen a proper Lego Habicht Leichter Mehrzweckhubschrauber.

Galen Fairbanks, 37, grew up playing with Lego and got into them again when Lego debuted its “Star Wars” models, in 1999. In a booth, he displayed his re-creations of scenes from “Raiders of the Lost Ark” and from the recent “Star Wars” Lego video games.

“It didn’t take my wife long to figure out I was buying them for myself as much as for the kids,” said Fairbanks, who works in computer support at the National Institutes of Health. “I’m a much bigger fan now than when I was a kid.”

Philip Eudy was trying to get a string fixed so that a giant Rube Goldberg-type contraption he’d brought from his home in North Carolina would work again. Eudy is in the subset of Lego fans fascinated by the company’s robotic line, called Mindstorms, and he came to show off his latest machine that uses all sorts of ingenious mechanical strategies for moving a plastic ball around a circuit involving tubes, strings and levers.

It’s almost showtime, and the pressure is on to get that string fixed: When the crowd comes in, “it’s like a Metallica concert,” he said.

Not every serious Lego fan attending the show was lugging a bin of bricks, however. Orion Pobursky, 30, a Navy man who works as a submarine electrician, is a mover and shaker in the virtual Lego community. He’s always loved the brick, but he travels a lot and can’t really take his collection into the cramped space of a submarine, so he runs a Lego fan site that offers special software for those who want to design Lego models on their computers.

“That way, I could play with Lego wherever I go,” he said.

So what’s with all the tech guys and their Lego obsession? “I think an appreciation for Lego pushes you towards that type of field,” said Richard Schamus, an organizer for BrickFair and a computer security consultant.

No doubt some of the kids here will grow up to be engineers, electricians and techies, too. Eric Desman of Clifton, Va., attending the show with his son, said 9-year-old Noah has recently expressed an interest in growing up to be an engineer — so he can play with Lego bricks forever.

On the Web

The Washington Metropolitan Area Lego Users Group: http://www.wamalug.com

Brickarms (“Custom molded weapons and custom minifigures”): http://www.brickarms.com

LDraw.org: http://www.ldraw.org

Previous

day2day wrote on Oct 6, 2008 7:45 AM:

" I hope those guns are for him, not his 9 year old... "

55chevy wrote on Oct 6, 2008 10:49 AM:

" Brickarms is a great find and my husband and son use them all the time. Great article. The Brickcon convention was this weekend in Seattle and Brickarms was to be there.
We have a room dedicated in our house to Legos and have a great time with building. "

woah-woah-woah wrote on Oct 6, 2008 8:17 PM:

" Hey! Where were the realistic guns when I was playing with Legos!? I left the party too early! My childhood toys were supposed to remain enshrined inside warm, glowing nostalgic stasis, not get a thousand times cooler after I stopped playing with them! NOOOOOOOOOOOO! "

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